HISTORY

PINKO, the brainchild of its current Chairman and CEO Pietro Negra and his wife Cristina Rubini, was founded in the late 80s. Over the years, their daughters Cecilia and Caterina also joined the company, working in the Communication and Creative Department respectively.

PINKO is a response to the fashion needs of an independent, strong and sexy woman, aware of her femininity and determined to express it in different ways, but first and foremost through her choice of style. The collections stand out for their unique, eclectic, original and contemporary style, of great appeal to women worldwide. Year after year, these women have contributed to the brand’s global development and success.

Acclaimed image-makers and exceptional photographers have worked in partnership with us to create the PINKO image, through campaigns that have made the brand immediately recognizable globally. Terry Richardson, Steven Klein and Xavi Gordo have photographed a string of super models like Naomi Campbell, Elle MacPherson, Carmen Kass, Eva Herzigova, Alessandra Ambrosio, Kate Bosworth, Sara Sampaio, Barbara Palvin and Stella Maxwell.

HEADQUARTERS

PINKO has always fully embraced the main international standards to provide responsible corporate management with regard to people, working practices as well as the environment.

The new PINKO headquarters are a 15,000-square-metre facility located in Fidenza, designed by the architect Guido Canali and opened in 2010. 

Design and state-of-the-art technology merge with the natural landscape embodying the idea of ‘green factory’, where ongoing research and innovation, the idea of sharing and the utmost attention to the human factor come together in making sustainability both a path and a model, built day after day through simple but concrete steps.

The PINKO headquarters, a glass and steel structure immersed in nature, blend harmoniously with the surrounding area and feature large windows overlooking the surrounding greenery as well as a 3,500-square-metre roof garden. 

PINKO promotes low-environmental-impact eco-mobility by providing charge points for electric vehicles within the HQ car parking areas.

RETAIL EXPERIENCE

PINKO has a global presence with over 250 single brand and franchised stores, and around 1,500 wholesale sales outlets. 

PINKO stores are situated in some of the world’s most exclusive settings and in highly prestigious shopping locations like Faubourg St. Honoré in Paris, Regent Street in London, Via Montenapoleone in Milan, Aoyama in Tokyo and Shenzhen in China. There are also PINKO stores in Cannes, Nice, Madrid, Miami, Capri, Florence, Rome and Zurich, to name a few.

In addition to their privileged locations, PINKO stores are designed to offer an exclusive shopping experience, in spaces where the customer becomes the active player and the focus is on meeting all her needs. To make its store environments even more appealing, PINKO creates unique contemporary interiors in partnership with international designers and artists like Pae White, Lucy Dodd, Steven Scott, Gabriel Serra and Jonathan Binet.

The Brand is also featured inside the most famous international Department Stores and is currently expanding in the Travel Retail sector, with more than 10 sales outlets in some of the world’s busiest airports.