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The Otrium Story and why we want all clothing to be worn

When we started Otrium, we didn’t just want to create a company, we wanted to start a movement. We wanted every item of clothing produced to be worn.

Conscious

Part 1: The Industry

The fashion industry is trapped in a broken cycle because trends come and go at breakneck speed, creating stress and waste for brands, people, and natural resources. Fashion is such an important part of our lives
Otrium was founded with the purpose that
To reach our goal, we have a journey ahead of us. A journey we’d like our customers to be a part of. 2020 and 2021 may have been pretty unpredictable years, we’re glad to have made more progress than we had thought was possible. Making a positive impact however, is an ongoing journey, and we continue to improve over time. 
Mode und Nachhaltigkeit müssen kein Widerspruch sein. Wir möchten Mode smarter machen, Fashonistas die bestmögliche Online-Shopping-Erfahrung bieten und sicherstellen, dass jedes Kleidungsstück getragen wird. In Zukunft werden wir mehr Informationen zu unserer Nachhaltigkeits-Strategie und zu sozial und ökologisch verträglichen Angeboten bereitstellen.
We’re on an ongoing journey to make fashion smarter, giving fashion-lovers the best possible online retail experience and making sure every item of clothing is worn. Going forward, we decided to communicate more about our roadmap and responsible choices to be as transparent as possible.
In the fashion industry, 12% of the garments that are produced stay unsold. 
We’re on a journey to make fashion smarter, giving fashion-lovers the best possible online retail experience and making sure every item of clothing is worn. Going forward, we’ll be sharing more about our conscious roadmap and responsible choices.
This is usually a busy month for the luxury industry. Not long after glossy fashion magazines publish their all-important September issues, thousands of retail buyers, journalists and clients embark on a tour of New York, London, Milan and Paris. Rolling from city to city to attend fashion weeks, they decide the trends that will power a global luxury goods market worth hundreds of billions — in 2019, 281 billion euros, or $334 billion.
The NY Times
Our tech-enabled insights help over 200 brands with their outlet stores on the Otrium app sell their unsold inventory.

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