According to the philosophy “live rich – act royal” the Rich & Royal collections are characterised by a high quality Made in Europe and promise a contemporary and trend-conscious style, which is expressive and authentic at the same time.

Rich & Royal looks back on an exciting and successful period. Meanwhile, the brand has permanently established itself in the Modern Woman Premium sector and is indispensable in the world of fashion. The products are exported from Germany to more than 15 countries.

The story of the company behind Rich & Royal all began in 1986. That year, Peter Stupp founded the Peter Stupp Design Mode GmbH. Since then, the company headquarters have been based in Freiburg am Neckar, close to Stuttgart.

In keeping with the family-business environment, his sons Denis and Patrick Stupp took over the company in 2002. Four years after joining into the family business, they saw a gap in the market high-quality, rock ‘n’ roll-oriented outfits and founded the Rick & Royal brand in 2006.

In the beginning, both brothers started with one designer and eight agents. The company now employs a total of 150 employees and approx. 30 sales agents and expanded the head office from 500 m² to more than 5000 m².