O'Neill is the original surf brand, founded in 1952 by Jack O'Neill.

Born from the ocean, coastline, and mountains of Northern California, O’Neill exists with one simple mission—to enable and inspire you to enjoy your playground longer.

Jack’s pioneering spirit, ingenuity, and love for the ocean led to the world’s first wetsuit invention, changing the industry for good. Building on this legacy of firsts, we continue to evolve our products and unlock new potential in the world of surf and snow.

Today, O'Neill offers innovation-driven products and stories rooted in decades of surf heritage, delivering everything a rider needs to maximise their experience and stay out there longer.

Honouring Jack's commitment to the ocean, we support environmental and community projects like Surfers Not Street Children and Save the Waves.