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“One size doesn’t fit all – Otrium’s B2B marketplace connects brands to local buyers, ensuring all the clothing on our platform finds a new purpose.” - Thijs Algra, Head of B2B

29 MAY 2024
At Otrium, our goal is to ensure all clothing produced is worn. Over 90% of the clothing on our platform sells through the Otrium Fashion Store. We offer alternative services to unburden fashion brands to repurpose the unsold 10%. To tackle this challenge, we've developed a strategic service: the Otrium B2B Marketplace. 
This platform serves as a valuable extension for brands already working with Otrium on the B2C Marketplace, providing a seamless channel for selling remaining leftover products. The integration of both B2C (business-to-consumer) and B2B (business-to-business) platforms enables us to help every brand effectively; analysing their inventory and advising them to the most suitable marketplace. Recently, Otrium has opened its B2B Marketplace to all brands, leveraging its expertise to manage excess inventory discretely and foster a circular economy by giving unsold items a second chance.
How it works
Through the separate platform, introduced in 2019, we connect brands with a verified network of stock buyers. Once sold via the B2B Marketplace, the stock finds its way to countries outside of the core markets of brands, with a primary focus on offline retail stores in regions such as the Middle East, Eastern Europe, and North Africa. Our auction model guarantees price recovery for brands while overseeing the entire process, from identifying buyers to handling logistics and invoicing.
What are the main benefits for brands? 
  1. Brand Protection Our global network ensures products adhere to brand restrictions, focusing exclusively on offline distribution to safeguard brand equity.
  2. Maximum Recovery Our B2B Marketplace employs a competitive auction system, maximising stock value through buyer bidding and providing instant liquidity for sellers.
  3. Fully Unburdened We streamline the entire deal process, significantly reducing overhead costs for brands and enabling them to concentrate on core business operations.
In conclusion, Otrium's B2B Marketplace provides a solution for fashion brands to efficiently manage excess inventory by carefully matching them  with suitable sellers. Because of this service encompassing brand protection, competitive recovery, and full unburdening, Otrium empowers brands to align their business practices with a circular and eco-conscious fashion industry.
Want to find out what other initiative is set in place to reduce the last 10% of unsold clothing? Find the article here.

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Conscious Series: So Good To Wear

Otrium continually works towards the  mission that all clothing should be worn. We do this by helping to eliminate unsold inventory and using  technology and data to change the way clothing is created and sold. On our journey towards a smarter, more sustainable fashion industry, we’ve teamed up with Good On You, the leading source of fashion sustainability ratings. We’ve used their know-how to highlight brands on our own platform that go the extra mile to be more sustainable, which helps our customers make more informed shopping choices. Using Good On You’s data, we’ve introduced the Otrium Conscious filter. And now we’re speaking to conscious-rated brands carried by Otrium  to find out more about their approach towards sustainability. This week, we chatted to Eric Otten, CEO of cashmere brand So Good To Wear, who believes that ethical fashion should be the rule instead of the exception. So what does sustainability mean to you? “People have always thought we could  take something inexhaustible from our earth, to drive  mass consumption and economic growth. Unfortunately, the reality is the opposite. Sustainability means that we have to give back more to the earth than we take” Tell us more about your brand. “Cashmere without compromises sums it up. We redesign the production process of cashmere with new and restored values. It’s a more conscious and personal process.” What’s your role… and how did you get there? “As CEO of the company, I have to be a farmer for our Nepalese business and at the same time a fashion specialist for our western business. I bring those two worlds together, always with consideration of our vision and goals.” What’s your career background and when did you start working on creating a positive impact? “I have been in the fashion business for almost my whole career. I worked for private label brands and premium brands like Wolford. After five years, I truly realised there are no limitations for the welfare of our planet and so I joined the sustainable and fair trade brand MYoMY. From there, I moved to  So Good To Wear.” What achievement are you most proud of? “Putting the whole chain theory in practice! From our own cashmere goats to our spinnery, natural dying atelier and production in Nepal to our “slow fashion” models in the retail industry. The whole chain is fairtrade,  animal friendly and committed to rebuilding the economy in Nepal.”What are you working on at the moment? “We are expanding our retail network internationally and expanding  our own cashmere goat herd in Nepal.”What is the biggest challenge on your  roadmap of improvements? “The coordination between high demands in the western world and the limitations of the relatively primitive possibilities in Nepal. Some things take more time to realise in Nepal – time we sometimes don’t have.”What’s the best feedback you’ve ever received from customers? “I have never worn a more comfortable piece of clothing than my So Good To Wear sweater – it’s physical and emotional.”What do customers value most about the brand and products? “It’s high “slow” fashion without compromises, made from the finest quality cashmere, fully fairtrade, sustainable and animal friendly”Who inspires you and why? “Stella McCartney – it became a movement of a luxury fashion brand built on sustainability.” What’s the most important aspect you keep in mind when shopping for more sustainable fashion? “I ask: is the brand really concerned about sustainability or is it a form of “greenwashing”?”Do you have a quote you live by? “Without action, we only have words.” What’s a quick change that people could make in terms of being more sustainable? “Actually, that is very easy! Start changing small and easy things in your life because it all helps: take your bike, not your car, don’t let the water run when you brush your teeth, don’t throw away food, put the light out in rooms you're not in, wash only a full machine and use biological soap, throw waste in a bin, not on the street, don’t eat meat every day and many more things that make more difference than you think, in your head and for nature.”
Fashion's carbon footprint isn't a small thing. The fashion industry produces 5% of the world’s carbon emissions and is the world’s 3rd largest polluter. We're part of that, but we're striving to change that story. Here's what we're up to:In 2023, we introduced a new packaging machine in our European warehouse to create tailor-made packaging. The new packaging machine scans items to determine their size and creates a unique fitted packaging, limiting any unnecessary space. We moved away from one-sized boxes to minimise material usage. Reducing our operational footprint: one package at a time Our new packaging machine is making a real difference—cutting emissions by over 50% per item shipped. To be exact 51.88%, the equivalent of 0.075 kg CO2-eq. It's a small win, but a win nonetheless. Reducing our operational footprint means innovating one step at a time. We move as smart and quick as possible as we are conscious of the urgency of climate change. Using Less, Using Smart It's really just about using energy and materials smarter.This is our three-step approach:undefinedundefinedundefined
Outlet fashion platform Otrium measures avoided carbon emissions and waste with carbon-calculating software VaayuExperience the report at undefinedOtrium, a purpose-driven fashion outlet platform, publishes a comprehensive analysis of the avoided carbon emissions and waste of modern off-price business models with the support of Vaayu, the climate tech start-up. Vaayu used its  proprietary AI and machine learning technology, alongside its team of in-house Life Cycle Assessment  experts, to gather  insights from over 45 fashion brands (both available on and off Otrium) and data from almost five million fashion products live on Otrium to calculate carbon at a granular science-based level. The research explores the broader role that modern outlet business models like Otrium can play in contributing to a more circular fashion industry by providing an alternative to waste streams for unsold stock. It represents a new contribution to understanding the end-of-life phase of fashion products as one of the largest data sets on unsold stock practices. In 2022, based on these calculations, Otrium prevented 6,496 tonnes of carbon emissions (CO₂e) and 104 tonnes of waste by providing fashion brands with a profitable solution to clear unsold inventory, compared to an alternative scenario in which off-price businesses like Otrium do not exist. That’s the equivalent of 2,219 round-trip flights between Amsterdam to NYC for one passenger (undefined) or throwing away 130,524 pairs of jeans (Vaayu database, undefined).Otrium partners with over 400 fashion brands like Mara Hoffman, Everlane, Outerknown and CLOSED to reach new consumers for every item of clothing produced and extend the life of their collections. Now, with the help of  Vaayu, Otrium has access to live carbon tracking at a product and brand level, enabling the business to monitor across transactions and use this data to drive real-time decision-making around impact. Envisioning a future where all clothing produced is worn, and no new clothing ends up in landfills, Otrium aims to empower its brand partners to take a more demand-focused approach to production and innovative ways to reach new consumers. Through data-sharing and customer insights, Otrium encourages more accurate forecasting. To support its five million members globally in making informed choices outside trend and seasonal models, Otrium is working with sustainable and ethical brand rating organisation, Good On You, which benchmarks the brands on Otrium based on their social and environmental impact. Otrium also revalues damaged items like returns, repairs them and feeds them back into the cycle.Says Co-Founder, Max Klijnstra, “We founded Otrium to play a part in reshaping how fashion is produced and ultimately sold. Our business model is a first step in solving the growing challenge of unsold inventory. As a next step, the results from our Otrium 2022 Impact Report  will inform and strengthen our sustainability strategy and climate targets. We will also use it to transparently communicate our progress with our community, brand partners and the fashion industry. At Otrium, we will be working steadily towards improving our impact one step at a time.” Says Marlot Kiveron, Head of Sustainability at Otrium, “Our ultimate goal is to have a net positive impact. This means giving back more than we take through our business model, and operations. Creating impact is constant. The goal of this report is to measure our progress and to stay accountable by sharing this externally. Understanding the impact of both our business model as well as our operations in real-time, helps us to accelerate positive change.”Says Namrata Sandhu,  Co-Founder and CEO of Vaayu, “We’re at an inflection point when it comes to the climate and new research shows that we’re currently not on track to keep global warming below 1.5C. Retailers have long been transitioning reactively; thinking about systems change and circularity, and wanting to truly understand and lower their impact. But Vaayu actually enables them to work proactively, by harnessing our generative AI and machine learning technology to calculate emissions in real-time, and then lowering them using these science-backed insights. Our work with Otrium is the first of its kind to investigate the carbon emission and waste saving potential of off-price business models.”To explore Otrium’s interactive 2022 Impact Report please click undefined.

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