KundenserviceÜber uns
Anmelden
NEWS

Otrium introduces made-to-measure packaging

The new packaging machine scans items to determine their size and creates a unique fitted packaging, limiting any unnecessary space.

22 DECEMBER 2023
Fashion's carbon footprint isn't a small thing. The fashion industry produces 5% of the world’s carbon emissions and is the world’s 3rd largest polluter. We're part of that, but we're striving to change that story. Here's what we're up to:
In 2023, we introduced a new packaging machine in our European warehouse to create tailor-made packaging. The new packaging machine scans items to determine their size and creates a unique fitted packaging, limiting any unnecessary space. We moved away from one-sized boxes to minimise material usage. 
Reducing our operational footprint: one package at a time Our new packaging machine is making a real difference—cutting emissions by over 50% per item shipped. To be exact 51.88%, the equivalent of 0.075 kg CO2-eq. It's a small win, but a win nonetheless. Reducing our operational footprint means innovating one step at a time. We move as smart and quick as possible as we are conscious of the urgency of climate change.
Using Less, Using Smart It's really just about using energy and materials smarter.This is our three-step approach:
  1. Thinner, unbleached materials that are recycled and FSC certified. Lower and recycled materials means less waste.
  2. By making the boxes to fit the items shipped, we reduce the box size. This impacts the whole supply chain down to customer delivery with less vehicles required to move the same amount of orders.
  3. Solar power for our warehouse and teaming up with couriers who care about the environment.
Our Footprint is Our Responsibility 
A carbon footprint measures the amount of carbon dioxide released into the atmosphere as a result of the activities a person, organisation or community does. A carbon footprint is measured in terms of tons of CO2 emissions. The smaller your carbon footprint, the smaller the impact on the environment and climate change. Find our latest climate report here
Our ambition is to reduce our carbon footprint to become Net Zero in 2030 in line with the Science Based Targets initiative.  Read more about our commitment here
If you have any questions, great ideas or feedback please reach out to our Sustainability team at [email protected].

More from Otrium

See all articles
NEWS

Otrium plots path to profitability in 2025

• Otrium to focus on European market amidst 40% revenue growth in 2023 to date • Targets Q4 2024 break-even with full-year profitability in 2025 • Company to transition US business to Rue Gilt Groupe • Additional €16.6 million equity investment from existing investors • European Otrium business with first break-even month in November 2023Otrium announces its plan to sharpen its focus on the European market and targets profitability for the fourth quarter 2024, with full-year profitability in 2025. Otrium will accelerate its path to profitability by transitioning its US business through a strategic arrangement to Rue Gilt Groupe, the leading premium and luxury off-price e-commerce company in the US.To further its mission of helping to ensure that all clothing produced is worn - thereby supporting fashion brands to recover value and minimize waste - Otrium has secured an additional €16.6 million in equity investment from existing investors. The recent funding was co-led by Index Ventures, BOND Capital, and Eight Roads, who also led the company’s Series C funding round.Milan Daniëls, co-founder of Otrium, states: “This year has been very promising: we have seen significant growth in Europe and achieved our first break-even month in November. This progress strengthens our path to profitability. The renewed commitment from our investors demonstrates their confidence and positions us strongly for the upcoming years.”Otrium’s growth in European markets in 2023 follows a financial year 2022 marked by macroeconomic uncertainty and inflation, alongside a consumer shift back to brick-and-mortar retail post-pandemic. In 2023, Otrium achieved a significant 40% year-on-year revenue growth in the EU.A key contributor to Otrium’s ongoing performance improvement has been significant investments in technology and logistics. Notably, the company introduced an advanced made-to-measure packaging machine, impacting cost efficiency and reducing CO2 emissions by over 50% per item shipped, and made significant improvements to its consumer-facing product, offering a scalable and more personalized mobile-first experience. These investments have been made predominantly over the course of 2022.To execute on its new strategy, the company appoints its current CFO, Frank van Valderen, as its new CEO, effective January 1, 2024. He will succeed Zuhairah Washington, who closes her tenure with full support after successfully overseeing the growth and transition of the US business to Rue Gilt Groupe. Van Valderen brings extensive experience from his previous leadership roles at Zalando and Philips, and his recent position as CFO at Dutch e-commerce retailer Wehkamp.The company remains focused on its goal to expand its market share in Europe, redefining how consumers perceive and shop for end-of-season and archived fashion. Otrium’s ambition for profitable growth is connected with its commitment to promoting practices and opportunities to help minimize fashion waste.For more information, please visit press.otrium.com or contact [email protected]
Otrium, the digital fashion outlet tackling the industry’s growing challenge of excess inventory, has appointed Zuhairah Washington as its new global CEO. Max Klijnstra, co-founder, will serve as Chief Sustainability & Growth Officer, aligning business growth with the outlet's mission to connect its millions of customers with the world’s leading premium brands to ensure that all clothing that is produced is worn. After joining the company as President and Chief Operating Officer in 2021, Washington will drive international growth and oversee all aspects of Otrium’s global operations – product, engineering, sales, marketing, logistics, expansion, legal, finance, and people  functions. Under her  leadership, Otrium will focus on charting a path to profitability in Europe  and further scaling growth in the US. In 2022, Otrium’s US members grew at a speed of 500%.Washington says, “I feel extremely fortunate to lead a company that provides  consumers of all socioeconomic backgrounds with access to the world’s top premium fashion brands at affordable price points  in pursuit of a larger mission -  ensuring that  all clothing that is produced is worn. As one of the few African-American female CEOs  in tech leading a global fashion marketplace, I’m especially proud that we are building the next phase of Otrium  with an executive  leadership team that is 40% women, of which 100% are women of color.”Otrium partners with fashion brands to fix the costly environmental and economic challenges of excess inventory by offering a seamless  way  to open their own digital outlet channel. Otrium handles the complete e-commerce experience, from photography to fulfilment and shipping and after care. The company uses machine learning and proprietary technology  to determine merchandising and surface product discovery. Otrium currently offers over  300 fashion brands on its platform. Co-founder, Max Klijnstra, will drive Otrium’s marketing strategy and sustainability goals, further embedding its mission  across the business. “Globally, an estimated 92 million tonnes of textile waste is created each year and ends up in landfills. Otrium was founded to help reverse this trend. We envision a future where every piece of clothing produced is worn. As Otrium’s business grows, we will continue to help decrease the number of garments ending up in landfills. I want to keep personally driving this type of change forward for Otrium and for the industry,” added Klijnstra.  Co-founder Milan Daniels will continue to scale and foster the platform’s global brand partnerships, including Tommy Hilfger, Donna Karan New York, Scotch & Soda. Daniels says, "Max taking on the role of  Chief Sustainability & Growth Officer will enable us to bring these topics more into focus across the entire business. Combined with Zuhairah – who is an exceptional leader, one that shares mine and Max’s ambitions for Otrium – taking the role of CEO, and each of us assuming our dedicated roles, the executive team has never been better placed to make Otrium one of the world’s leading end-to-end outlet fashion  platforms.”Otrium serves over 20 markets across Europe and the US from three  logistics hubs in the Netherlands, United Kingdom, and the United States. At the heart of the company’s success is a diverse and global team, representing over 30 nationalities. In June 2023, Otrium published a first-of-its-kind comprehensive analysis of the avoided carbon emissions and waste of modern off-price business models with the support of climate tech start-up, Vaayu. To explore the findings, experience Otrium’s interactive 2022 Impact Report undefined.For more information, please visit press.otrium.com or contact [email protected]
Nach einem erfolgreichen Pilotprojekt startet der digitale Modehändler Otrium die Aufarbeitung und Reparatur von Kleidungsstücken. Die Initiative führt Otrium mit Bleckmann, einem Spezialisten für Lieferkettenmanagement für Mode- und Lifestyle-Marken, durch. In Zusammenarbeit mit Bleckmanns Expert*innen für Kreislaufmode von “The Renewal Workshop” unternimmt Otrium den nächsten Schritt auf seiner Mission, Mode-Abfall zu reduzieren und dafür zu sorgen, dass alle produzierten Kleidungsstücke auch getragen werden.Die meisten Retouren, die an Otrium zurückgehen, können wiederaufbereitet und erneut zum Verkauf angeboten werden. In seltenen Fällen sind die zurückgegebenen Artikel beschädigt. "Die Abfallvermeidung von Mode ist ein wichtiger Teil unserer DNA bei Otrium, und dank unserer Partnerschaft mit Bleckmann und ihrem Renewal Workshop-Team können wir nun einen großen Teil der Retouren reparieren und wieder in den Umlauf bringen", sagt Kevin Carolan, Logistikleiter bei Otrium. "Wir freuen uns, dass wir unsere Position in der Mode-Lieferkette nutzen können, um sinnvolle Veränderungen zu schaffen und unser Ziel, Mode-Abfall zu vermeiden, weiter verfolgen können."Eine messbare Wirkung erzielenSeit 2020 untersucht Otrium gemeinsam mit Logistikdienstleister Bleckmann die Möglichkeiten der Aufarbeitung und Reparatur. Im April 2023 starteten beide Partner*innen ein dreimonatiges Pilotprojekt in der Bleckmann-Niederlassung in Almelo, Niederlande, um das Programm mit einer breiteren Palette von Reparaturen und optimierten Prozessen durch Datennutzung zu testen. Während des Pilotprojekts hat das Renewal Workshop Team bei Bleckmann jeden Monat mehr als 1.000 zurückgegebene Kleidungsstücke, Schuhe und Accessoires für Otrium aufgearbeitet."Mit Hunderten von High-End-Labels auf der Plattform brauchten wir eine effiziente Lösung, die auf die Bedürfnisse einer breiten Palette von Produkten zugeschnitten ist - von Schuhen und Mänteln bis hin zu Taschen", so Marlot Kiveron, Leiterin Nachhaltigkeit bei Otrium. "Das Team von The Renewal Workshop hat eng mit uns zusammengearbeitet, um einen skalierbaren Prozess zu entwickeln, der mit unseren Ambitionen wachsen kann und neuwertige Reparaturen in E-Commerce Geschwindigkeit liefert. Ihre Kombination aus Zielstrebigkeit, Professionalität, Flexibilität und Fachwissen macht sie zum idealen Partner*in für dieses Projekt.” Die integrierte Datenkapazität von Bleckmann war ebenfalls ausschlaggebend für den Erfolg der Partnerschaft. "Datenerfassung und -analyse können entscheidend sein, wenn es darum geht, die wirtschaftliche Tragfähigkeit von Nachhaltigkeitsinitiativen nachzuweisen", so Tamara Zwart, Leiterin der Abteilung Renewal bei Bleckmann. "Mithilfe unseres Bestandsverwaltungs-Systems haben wir festgestellt, dass 70 % der aufbereiteten Kleidungsstücke innerhalb von sieben Wochen verkauft wurden. Diese Ergebnisse sind für uns sehr zufriedenstellend."Darüber hinaus hat die Carbon-Tracking Software von Vaayu für Otrium berechnet, dass eine wiederaufbereitete Retoure, die über Otrium verkauft wird, im Durchschnitt 2,760 kg Kohlenstoffemissionen und 69 g Abfall vermeidet, was die Annahme stützt, dass dieses Programm sowohl für die Umwelt als auch für das Unternehmen positive Auswirkungen haben kann.Gemeinsam verantwortungsvolles Wachstum anstrebenNachdem der Business Case feststand, beschloss das Team, die Initiative über die Pilotphase hinaus auszuweiten. "Dieses Projekt ist ein Meilenstein auf unserem Weg zu mehr Nachhaltigkeit", so Marlot Kiveron abschließend. "Es ist ein wichtiger Teil unseres kontinuierlichen Engagements, weitere Wege zu finden, um unsere Umweltauswirkungen zu reduzieren und gleichzeitig dazu beizutragen, dass mehr produzierte Kleidung auch getragen wird. Bis Ende 2023 wollen wir mindestens 25.000 Kleidungsstücke reparieren. Gemeinsam mit Bleckmann und ihren Expert*innen sind wir auf dem besten Weg zu belegen, dass dieses Kreislauf Geschäftsmodell ein wertvoller Teil unseres zukünftigen Wachstums sein kann."Für weitere Informationen besuchen Sie bitte undefined